DirectWest Launches New mysask411 Mobile Apps

July 16, 2012

DirectWest Corporation (DirectWest), a wholly-owned subsidiary of Saskatchewan Telecommunications Holding Corporation (SaskTel), is very excited to announce the launch of new mysask411 mobile apps for Android, iOS and BlackBerry devices.  Now you can find everything local at the touch of a button - businesses, people, movies, events, coupons, deals, horoscopes, flight information, weather, and maps.

“People are busy and on-the-go.  They want the ability to access complete, accurate and relevant local information from their mobile devices and the new mysask411 mobile apps provide just that.” said Georgina Syrgiannis, Vice-President of Corporate Marketing at DirectWest.  “Whether looking for a pizza, a pair of new shoes or a plumber, the new mysask411 mobile apps have videos, photos, recommendations, products, services, brands, hours of operation, and more to help them find exactly what they want, when they want it,” she added.    

With the new mysask411 mobile apps, you can:

• Search for local businesses, products and services by category or name
• Search nearby to find the business closest to you
• Use the people search to stay in touch with friends and family
• Save time with a helpful shortcut to popular searches
• Pinpoint locations and avoid frustration with maps and driving directions
• Easily share information with friends and family through email, Facebook and Twitter connections

The new mysask411 apps are available for Android devices with operating systems 2.3 and above, iOS devices with operating systems 4.3 and above, and BlackBerry devices with operating systems 5.0 and above.

To download your free app, simply text “app” to 306411 or visit Google Play, the App Store or BlackBerry App World.    

About DirectWest
DirectWest, a wholly-owned subsidiary of SaskTel, is the exclusive provider of the SaskTel Phonebook and mysask411.  For over 50 years, DirectWest has been connecting buyers and sellers with the most complete, used and preferred sources for local search in Saskatchewan.

DirectWest now makes it easier for on-the-go users to find local business, people and government information with easy-to-use Android, iOS and BlackBerry apps.

For more information, please contact:
Michelle Englot, SaskTel Corporate Communications
Phone: (306) 777-4476   
E-mail: michelle.englot@sasktel.com